The Pay per Play Advertising Boom

Pay Per Play Advertising: Will it Give PPC a Run for their Money?

Pay Per Play advertising is the latest revolution in the online advertising industry. With pay per play advertising, web sites can make much more money than ever before off of advertising products, as the system for pay per play makes it easy for you to profit over and above pay per click advertising.

The difference between pay per play advertising and pay per click advertising is that with pay per click advertising you are only paid for those users who actually click on an ad. Many of the people who visit your web site and view the advertisements on it will receive ad impressions from seeing the ads that are on your page, however - as a pay per click advertiser, you won't get paid for those. Generally, only a very small percentage of the people who visit a site actually click on pay per click ads, and the percentage levels may be lower than ten percent depending on how well the ad is matched to your site.

Why go through this, when you can be making several times as much with pay per play advertising? When you use pay per play ads on your web site, you get paid every time that an ad plays. The ad that is embedded in your site is generally a short audio clip - when a visitor loads your web site the audio clip will play during the first few seconds as the page comes up. The audio clip attracts the attention of the visitor to your site and makes it more likely that the visitor will click on the link and go to the advertiser.

The best part of all this is, as the name pay per play suggests, you get paid for every time that someone plays the ad. The user does not have to do anything special to play the ad - just load the page. Effectively, you are being paid for every impression of the ad on people who come to your site - not just the ones who decide that they will follow the advertisement.

When companies advertise their products on television, they do not pay only for the people who immediately go out and buy whatever they are selling. Advertising impressions might not cause an immediate sale for a lot of reasons. People may be too busy to be interested in buying something right now, but they may take note of the brand or seller being advertised and decide to buy something later. The same thing can happen with ads on your web site - except that with traditional pay per click ads you aren't getting paid for those people.

Shouldn't you receive money every time that an ad is used on your page? The opportunity exists now to start using pay per play ads on your web site and take advantage of the high rates that advertisers are paying to see how this new form of advertising attracts attention to their businesses. All you need to do is insert a piece of html code into your site for the ad and the technology takes care of itself. Don't delay - get into the pay per play advertising revolution today!

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Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites, including Pay per Play Ads